Isha Ambani is at the forefront of Shein's return to India—here's everything you need to know.
Isha Ambani leads Shein's re-entry into India through a Reliance Retail-owned platform. Following a thorough multi-ministry review, the government has approved, emphasizing stringent data security and local control measures. Previously banned in 2020 over security concerns, Shein's return complies with strict regulations, ensuring all Indian consumer data remains stored within the country.
Isha Ambani is playing a pivotal role in bringing Shein back to the Indian market, a move that has garnered significant attention. The Indian government recently confirmed that it has no objections to allowing Reliance Retail Ventures Ltd., a company under Ambani's leadership, to sell Shein products on an e-commerce platform developed in India. This approval came after a thorough review by several ministries, including IT, electronics, and home affairs.
However, the return of Shein to India is subject to strict regulations to ensure full local control over operations and data. Reliance Retail will maintain complete ownership of the platform and manage all operational aspects, while the infrastructure will be housed entirely in India. Importantly, Shein will not have access to any data collected from Indian consumers, both personal and non-personal, ensuring that all data remains within the country.
For more details: https://timesofindia.indiatimes.com/life-style/fashion/luxury/fashion/isha-ambani-is-leading-sheins-comeback-to-india-heres-all-you-need-to-know/articleshow/116470233.cms
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